Privacy Policy

1. Information We Collect

We may collect information that you provide directly and information collected automatically when you use the website.

Information you provide

• Name, email address, telephone number, and preferred contact method.
• Property address, city, ZIP code, and information about your project location.
• Pool, spa, remodel, backyard, feature, material, budget, financing, and timeline preferences.
• Information entered into an estimator, contact form, consultation request, questionnaire, or appointment form.
• Photos, files, notes, messages, and other project information you choose to provide.
• Records of emails, telephone calls, text messages, appointments, and other communications with us.

Information collected automatically

• IP address, browser type, device type, operating system, referring page, pages viewed, approximate location, and the date and time of visits.
• Cookie identifiers, analytics events, interactions with buttons, forms, videos, and embedded tools.
• Technical information used to operate, secure, troubleshoot, and improve the website.

2. How We Use Information

We may use information to:

• Respond to questions, estimate requests, consultation requests, and customer service inquiries.
• Prepare or discuss preliminary project estimates and design options.
• Schedule consultations and communicate about pool, spa, remodel, or backyard projects.
• Coordinate with team members, project professionals, service providers, and contractors involved in a requested project.
• Operate, maintain, personalize, secure, and improve the website and estimator experience.
• Measure website traffic, advertising performance, form activity, and visitor engagement.
• Send service-related messages, appointment reminders, requested follow-ups, and marketing communications when permitted.
• Detect fraud, abuse, security incidents, technical problems, or unlawful activity.
• Comply with legal obligations, enforce agreements, and protect our rights and the rights of others.

3. How We Share Information

We may disclose information to the following categories of recipients when reasonably necessary:

• Service providers: website hosting, cloud storage, analytics, communications, scheduling, CRM, estimator, advertising, security, and technical support providers.
• Project professionals and contractors: people or companies involved in consultations, estimates, design, planning, construction, or requested backyard services.
• Professional advisers: attorneys, accountants, insurers, consultants, and other advisers.
• Legal and safety recipients: government authorities, courts, law enforcement, or other parties when disclosure is required by law or reasonably necessary to protect people, property, or rights.
• Business transactions: parties involved in a merger, financing, acquisition, restructuring, sale of assets, or similar transaction.

We do not sell personal information for money. We may use advertising, analytics, and website technologies that involve sharing limited identifiers or activity information with service providers. Depending on the law that applies where you live, some of these activities may be treated as targeted advertising or a form of data sharing.

4. Cookies, Analytics, and Embedded Services

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to keep the website working, remember preferences, understand website traffic, measure performance, protect forms, and improve marketing.

The website may contain embedded tools or content provided by third parties, such as pool estimators, scheduling tools, videos, maps, analytics platforms, social media services, or customer relationship management systems. These providers may collect information under their own privacy policies.

You can adjust cookies through your browser settings. Blocking some cookies may affect website features. At this time, the website may not respond to every browser-based “Do Not Track” signal.

5. Email, Telephone, and Text Message Communications

When you provide contact information, we may contact you about your estimate, consultation, appointment, project, requested services, or related follow-up.

When you provide a mobile number and consent to receive text messages, message frequency may vary and message and data rates may apply. Consent to marketing text messages is not a condition of purchasing services. You may reply STOP to opt out of text messages or HELP for assistance. Transactional or service-related messages may still be sent where legally permitted.

You may unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us directly.

6. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. No website, electronic transmission, storage system, or security measure is completely secure, so we cannot guarantee absolute security.

7. Data Retention

We retain information for as long as reasonably necessary to provide requested services, respond to inquiries, manage projects and business records, resolve disputes, enforce agreements, maintain security, and comply with legal, tax, accounting, insurance, and regulatory obligations. Retention periods vary based on the type of information and the reason it was collected.

8. Your Choices and Privacy Rights

You may ask us to update, correct, or delete personal information associated with your inquiry, subject to legal, contractual, security, and recordkeeping requirements.

Depending on where you live, you may have additional rights regarding access, correction, deletion, portability, targeted advertising, or certain types of data sharing. We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authority.

To submit a request, email info@bwypools.com. We will respond as required by applicable law.

9. Children’s Privacy

The website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided personal information through the website.

10. Third-Party Websites and Services

The website may link to or embed websites and services operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party services. Review their policies before submitting information directly to them.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in the website, services, technology, business practices, or legal requirements. The revised version will be posted on this page with an updated effective date. Material changes may be communicated through the website or another reasonable method.